The Problem with Search Engine Optimisation
Today, I would like to briefly talk about search engine optimisation, and why most of it is complete rubbish.
The problem is that the majority of “techniques” and “tips” you will find are nothing more than keyword spamming. You just have to look at what most companies do, they go through your content and increase the number of keywords in that content, how many times have you read a site online that features the sites keyword once every 3 lines?? I can think of a certainly think of a few.
This is all part of the “write for machines not people” mentality of including all your keywords in heading tags, strong tags and emphasis tags, leaving out all the other ‘non-important’ phrases because you “don’t want to lower the other keyword’s ‘score’”
SEO encourage people to treat their content as advertising copy. They should realise that by producing valuable content you will provide a better experience for the reader and that will lead to more inbound links from quality referrers. This will drive more traffic to their site and ultimately increase their chances of selling their product/attracting advertisers etc.
So please make your motto “I will write decent content for people not machines”
August 17th, 2007 at 8:28 pm
Nah, the idea is you want people to Google you so you have to pander to Google and read the Google guidelines and use Google Webmaster Toogles and Google Analytics than you’ll be #1 in Google!!
Seriously, that kind of text just sounds like it was written by a moron. Redundancy is as bad in language as it is in OOP programming. I don’t care much either way about keyword stuffing as a form of spam … I just get the impression the copy was written by someone with such a small vocabulary they can’t express themselves, and I shouldn’t waste my time reading what they have to say.
My goal whenever I write is to not make that mistake. Except the first paragraph above … a special case to demonstrate the idiocy that’s out there. Honestly I think lower “keyword density” is a better thing - it’s easier and more natural to read.